# Pay Plan Math

Feeling quantitative again today, so … suppose you have an F&I Director, or a menu trainer, or somebody, and their goal is to move product index from 1.0 to 1.2 over some time period.  To keep the numbers simple, let’s say the variable comp component is \$10K.

One way to do this is to say that 1.2 pays \$10K and the current performance, 1.0, pays zero.  This makes sense, right?  Why pay for no improvement?  This only works, however, if you place a cap on it.  As the salesman, I could come back and say, fine, if the two points of product index are worth \$10K to you, what happens if I hit 1.4?  Are you willing to pay me \$20K for that?

Most people resist the idea of capped pay plans.  Mathematically, you are making a linear relationship between compensation and performance, and you should be willing to honor that relationship up and down the line.  The problem here is that the line is too steep.

So, let’s try a shallower slope.  Once again, 1.2 pays \$10K, but this time the zero point is 0.0.  That means the current performance, 1.0, still pays \$8,333 and the salesperson doesn’t go hungry unless the index actually falls all the way to 0.0.  Obviously, this plan is too weak.

The weak plan may be desirable if your sales force is really counting on some of that money, and the “variable” is not as variable as advertised.  It also protects the company on the up side.  In this example, I can achieve a 1.5 index and it only earns me an extra \$2,500 (on top of the \$10K).

Now we have examples of two pay plans, one too strong and one too weak, as in the story of The Three Bears. The key to making the pay plan just right is to observe that the zero point is arbitrary. In the papa bear case, too strong, we set the zero point at 1.0, the current performance.  In the mama bear case, we set it at an index of 0.0.

Recall that a line on a graph is determined by two points.  One point is fixed by the target and the bonus (1.2, \$10K) the other point is set by where you place the zero (z, \$0) and between them they determine the slope:

If you’re making this chart right now remember to place the independent variable, product index, on the x-axis.  All that remains is to compute the y-intercept of your line.  The point where the bonus is zero, z, is the x-intercept.  A little algebra gives the y-intercept as:

Now we are ready to start plotting.  This time, let’s split the difference and set the zero point at 0.5.  This seems to be just about right.  Comp for standing still, 1.0, is \$7,143; for 1.5, only \$14,286, and our guy doesn’t starve until 0.5.

If you have this set up in a spreadsheet, you can tweak the zero point until you have the desired amount of exposure for both parties.  Below is the chart for my “goldilocks” line, with the mama bear case for comparison.

We always give careful thought to the target, but sometimes neglect the slope of the payoff line.  Next week, we will talk about two-dimensional pay plans, combining product index and PVR.

# Wanted: eCommerce Product Manager

Gartner Group says “the API is the product.”  I am looking for an experienced product manager who knows what Gartner Group is and why they say that.  The API in question is Safe-Guard’s collection of dealer-facing web services.  This is a topic I have worked on and written about extensively, as here, and now I plan to try the product manager approach.

The successful candidate will have solid product management experience, preferably with an API, and maybe some pragmatic marketing or agile development.  Software development experience a plus.  Self-starter.  Relocation.   Salary commensurate with experience.

# Wanted: Experienced F&I Trainer

I am in the process of creating an eCommerce department for Safe-Guard.  Regular readers know that I specialize in creating new organizations, and my record is pretty good.  The training function, which is also a kind of sales function, is likely to grow.  So, this is an opportunity to get in early.

The job is to train all of the F&I managers who sell products administered by Safe-Guard, and ensure they know how to present them properly using any of the top ten menu systems.  For one person, at least to begin with, this will be a challenge.  We are in thousands of dealerships.

Thus, the successful candidate must have the skill and temperament to leverage the resources of our affiliated agents, vendors, manufacturers, and dealer groups.  Self-starter.  Travel.  Proficiency in F&I procedures and software, notably menu systems.  Salary commensurate with experience.

# How to Go Freelance

Since I posted Why I Freelance a few months ago, people have been asking me for advice on how to get started.  So, this week I fulfill a promise to share some pointers.

There are probably books on this, and they’re probably better organized, but here is my experience.  We start with the easy stuff:

• Form a legal entity. I have tried various forms over the years, including a Latin American SA.  What I recommend for you is an LLC.  This leaves you free to elect C- or S-Corp tax status later – and you don’t need a lawyer.  You can form an LLC online for a few hundred dollars.
• Draft a consulting services agreement. For this, you will need a good lawyer.  It is always better if you can send a prospective client your standard contract.  This frames the negotiation in terms favorable to you.  Pay special attention to the non-compete terms.
• Find a good accountant. If you are good at tax prep, and using a “disregarded entity,” you may be able to do the firm’s returns on your own.  Otherwise, seek professional help. Pro tip: pay Uncle Sam quarterly to avoid a surprise at tax time.  Canadian pro tip: keep your HST receipts in a separate account.
• Choose a tax status. The last time I was incorporated in the U.S., I used an S-Corp.  This is a hassle because you have to deal with payroll tax.  It was handy for me because I was able to have my wife on the payroll.  The Canadian version of this is called “income splitting.”
• Set up a web site. No, don’t look at mine.  It’s overdue for an update, and this here blog is my main presence online.  Depending on how you plan to market yourself (see Networking Tips for Consultants) you will spend more or less money on the web site – and you may have to learn about SEO.
• Open new bank accounts, and obtain a corporate credit card. Using the corporate card is an easy way to keep your business expenses separate, and it’s a source of working capital.  When I started at GMAC, it was months before I got paid, and I had accrued thousands of dollars in expenses.
• Learn how to use QuickBooks. As you can tell by now, keeping the books is a big part of running your own business.  You will need to keep track of your accounts, and payroll, and 1099s, and present your clients with professional-looking (and accurate) invoices.
• Obtain health insurance. I can’t help you here.  I haven’t lived in the U.S. since Obamacare took effect.  I understand it’s expensive.  At present, I have an international Blue Cross policy.  Depending on your tax status, this is deductible on either your business or your personal return.
• Plan your budget. Figure out how much income you need to pay the bills, and then figure out how you can earn that much – after taxes – assuming you are on the beach for three months of the year.  That’s a sardonic Big Six expression, “on the beach.”  It does not mean happy hour in Playa Bonita.
• Identify your prospective clients, as specifically as possible, and where they’re located. Unless you have a versatile skill set and live in a high-demand area – developing software in Seattle, for instance – you will be on the road.  I could write a whole ‘nother article about living on the road.

I presented the easy stuff in a short list that you can print out and check off.  Now, the hard question is, why should somebody buy what you’re selling – and for how much?

As of this writing, I know that I can rent a good software developer for about a hundred dollars an hour, and down to \$65 for newbies.  The rental agency may keep up to 25% of that, which is not the scam it sounds like once you consider they have to do all the stuff on that list – plus find the gigs.

If you can possibly manage it, work under contract for whatever agency serves your trade – they’re ubiquitous – and learn everything you can about how they do business.  Learn how they handle sales, contracts, billing, payroll, benefits, beach time, and something called “realization.”

Your situation will depend on how old you are, and where you are in life.  The best way to start is with a firm, while you’re young, and before you have kids.  Consulting can be demanding.  If you have a family, I recommend keeping your day job, and then picking it up after the kids are grown.  I know a bunch of successful “mature” consultants.

I was fortunate to start in a Big Six firm (there are four now) that taught me how to manage clients, how to sell an engagement, and how to write a statement of work.  I had classroom training, role playing, one-on-one instruction, and a whole lot of hard knocks.  That early experience was priceless – and I can’t distill it into a blog post, sorry.

The good news is that I was a lousy staff consultant.  All of this stuff is trainable.  I hope these few pointers from me will help you to make the transition.  On the other hand, if you’re having second thoughts – that’s valuable too.  It’s not for everybody.

# Optimal IQ for Managers is 120

It has now been proved that you can indeed be too smart for your own good, at least in a business context.  New research shows that the optimal IQ for managers is roughly 120.  This theory is based on dividing the bell curve into three regions:

Let’s say that your IQ falls at the point marked above, which happens to be the optimum.  The colored bands show the size of three groups:

• To the right (blue) are people who are smarter than you. They may like you, but they will not look to you for any difficult decision.
• To the left (yellow) are people somewhat less smart, within 16 points. They respect your intelligence and look up to you as a leader.
• To the far left (grey) are people who do not understand you at all. They think you are arrogant and condescending.

The theory is that the optimal IQ for leadership falls at the point where the size of the middle group, minus the size of the smarter group, is greatest.  A little calculus finds this optimum at 1.2 SD, or roughly 120 on the standard IQ scale.  Other theories have generally assumed a continuously positive effect of increasing IQ, but with diminishing returns.

Researchers plotted intelligence scores versus perceived leadership attributes, for a large sample of middle managers at seven multinational companies.  All attributes, like the one shown below, had a maximum value around 30 on the Wonderlic scale, or 120 IQ points.

I have long suspected that medium-bright students, who must struggle to make good grades, end up more successful than the super smart ones who breeze through school.  Throw in some military experience, and you’ve got the perfect employee.

Of course, this is in a corporate context.  It assumes you are working with a reasonably large group of people having normative IQ distribution.  There have been no studies yet on scientists, engineers, or professionals in private practice.

So, if you are languishing in your company’s IT department, maybe you are just too smart to be a manager.  I’ll see you at the Star Trek convention.

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# The Voice of Experience

This is a funny little story with a serious message.  I improvised this coffee timer, pictured below, for the break room here at Safe-Guard.  On days when I arrive before Yarileen and make coffee, she can see that it’s from this morning, and not left over from the night before.

There is general agreement that “whoever made that thing is a genius.”  Well, actually I picked up the idea from another client some years ago.  This reinforces what I wrote in Why I Freelance.  If you keep moving, and keep your eyes open, you can’t help but pick things up.  I may not be the smartest knife in the shed, but I have been consulting a long time.  Más sabe el diablo por viejo que por diablo.

# Why I Freelance

Recently, Linked-In reminded me that I have been an independent consultant for fifteen years.  Thanks to all who called and wrote with congratulations.  In fact, I have been either consulting, at a startup (or consulting for a startup) since business school.

I used “freelance” in the title because this word is in need of some rehabilitation.  There was a bitter post on Linked-In about how “freelance photographer” means “unemployed guy with a camera.”  I get that all the time.  I spoke with a recruiter recently who was startled to learn this is really what I do, and not just a placeholder on my resume.

According to McKinsey, there are 49 million of us “free agents,” equal in number to those who do it out of necessity.

I started consulting for a Big Six firm, back when there were six, and I noticed that our projects were always a big deal for the client staff.  They felt lucky to be on the client’s once-in-a-lifetime project.  We consultants, meanwhile, were continuously assigned to the good projects, client after client.  It becomes addictive.

If I were recruiting here, I would recount some groovy projects and then pitch the glamour and excitement – but I have a much more practical argument.  When you work for a long time at one company, you accrue specific knowledge about its organization, procedures, and history.  If you ever leave that company, the value of this knowledge falls to zero.

I was engaged by GMAC just before the crash.  Suddenly, my entire department was shuttered – desks empty, lights out.  It was a disaster for the faithful, lifetime employees.  Some were out of work for a year.  The consultants, however, rapidly found new jobs.

Job security no longer exists, and the good wages, generous benefits and secure retirement that used to be guaranteed with full-time employment are in decline or have disappeared.

It is a little scary not knowing where I’ll be working next year.  I won’t deny that.  My point about GMAC is that the people who thought they had job security were mistaken – and they were the ones most at risk.

Tom Peters writes that job security does not come from allegiance to your company.  It comes from having skills and accomplishments, plus a network of people who know about your skills and accomplishments.  This is where the exciting projects come in.  When I call around looking for work, I want people to recognize me as “the guy who created Provider Exchange Network,” or something like that.

Changing jobs enhances your value by exposing you to new people, technology, and business models.  This has certainly been true for me.  F&I is a small community, but it includes dealer groups, software companies, and finance sources.  This is great because it allows me to move around without violating any non-competes.

This article in Harvard Business Review echoes Peters’ observation about job security.  The author is a B-school prof, who writes that the gig economy is the future.  Focus on finding work, she says, not a job. I am lucky that this attitude (and related skills) were drilled into me at Coopers.   In case you’re inspired to quit your day job, I’ll follow up with a “how to” article.