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BMW Dealer Visit

August 25, 2010

TruckIn my business, you can never spend too much time in the dealership.  I bought a new car over the weekend, and took the opportunity to study their software (they didn’t believe me, that I had invented the InfoBahn).

“Hey, can I sign this waiver electronically?”  No.

“Does this desking system push to ADP?”  Not exactly.

Aeros is a slick little system, certified by BMW two years ago.  I gather they’re in a couple hundred dealerships.  I liked Aeros a lot, but noticed the F&I Manager rekeying between it and ADP.  Just user error, I hope.

The same goes for the menu presentation.  Scratching out the GAP row with a Sharpie is probably not what Maxim intended.

I enjoyed using Zag.  They have a good, web-friendly process, and it gets you close to invoice before the first phone call.  Of course, this cuts into gross – but hey, I drove past the other BMW dealer.  Like many BMW drivers, I will order a car sight-unseen. This makes BMW a prime brand for online selling, and Zag.

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