Skip to content

Presenting Products on Shopping Sites

September 18, 2015

I asked what seemed to be an unexpected question at the F&I conference. Every provider I have spoken with is keen to meet consumers earlier in the shopping process, but few seem to have engaged their technology partners.

All of you are working with technology partners, like menu systems and provider networks, and I would like to know what discussions you have had with them about presenting your products to online consumers.

This is what I had in mind when I wrote that system vendors should be aligning their B2C plans with product providers. I imagine that some network or menu system, somewhere, is soliciting input from its provider council, but I have not found any evidence of it.

Protection_DriverI did see one demonstration of a consumer experience designed to dovetail with an in-store menu presentation. It was impressive, but still the design was driven by the system vendor. I have to believe that providers have some untapped insights. I know that was the case with finance sources when I formed a committee to tackle online credit, back in the era before Dealer Track.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: